STEER Education helps schools measure, track and improve the mental health of eight to 18-year-olds. The company commissioned Jessica to come up with a strategic communications plan to raise its profile among schools, education policy-makers, mental health advocates and parents. 

As part of the stakeholder and media elements of the plan, Jessica used the fact that STEER has data from more than 15,000 secondary school students at 92 schools. She identified a clear media strategy, spotted newsworthy angles, drafted media materials and liaised with national media outlets, including radio, TV and podcasts. She also briefed STEER's spokesperson, ensuring he was well-prepared before each interview, compiled a list of political stakeholders and drafted correspondence to them.

The result was coverage across a wide range of national media, including all the main education titles. The coverage spanned several pieces in The Times, The Guardian, The Spectator, The New Statesman, ITV, TES and The Sunday Times. In total, the coverage had more than 972,000 views and more than 1,600 online engagements. Contacts were made with an education influencer with more than 50,000 followers, a prominent MP, a mental health social enterprise and a high-profile children's charity.