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Music Class

Caroline Chisholm School

[ All-through 4-19 school ]

Industry
All-through 4-19 school

Location
UK

Services:
School communications strategy, Communications audit, Stakeholder research, School prospectus writing,
Brand and style guide

Caroline Chisholm School is an oversubscribed all-through 4-19 school in Northampton. It aims to be within the top 10% of schools nationally by 2025 for a wide range of measures.

 

The school commissioned Sparrowhawk Communications to provide recommendations on how it could communicate its vision and ensure its communications were more consistent and engaging. 

 

Sparrowhawk spoke to the school's leaders, teachers, support staff, parents and governors and carried out research on schools in the local area. After producing a communications and PR strategy, Sparrowhawk also created a brand and tone manual for the school.

Having previously commissioned Sparrowhawk Communications to produce a communications and PR strategy and a brand manual, the school gave Sparrowhawk a brief of rewriting its prospectus to reflect the fact that it was an all-through school, rather than a primary, secondary and sixth-form. The new prospectus has successfully started to attract prospective parents.

Sparrowhawk Communications has helped us review our communications and tell a more consistent and engaging story.

 

It has also helped us spot opportunities to distinguish ourselves from others and celebrate our successes.

Kunjan Sembhi

Admissions and Marketing Manager

Caroline Chisholm School

 

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