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About

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Communications

and PR Strategy 

We will work with you to come up with a communications and PR strategy that is tailored to your organisation's aims

Image by Jon Tyson

Crisis

Communications

We will advise you on how you

can protect your reputation

TV Screens

Media

Relations

Our knowledge of how the media works and journalistic contacts are second to none

Jessica Shepherd is the founder

of Sparrowhawk Communications. 

She is a highly experienced education communications and education PR specialist. Jessica spent almost 10 years at the Guardian, mostly as Education Correspondent, but also as one of the News Editors.

She has worked at a senior level in communications for an agency of the Home Office and the Department for Business, Energy and Industrial Strategy and has been the Head of Communications and Campaigns for a national youth charity and Head of Communications (Education & Student Affairs) for University College London.  

 

She has outstanding contacts in the national and trade media, the writing skills to powerfully and persuasively engage your key audiences and an in-depth knowledge of the education, culture and sustainability sectors.

 

Jessica has worked with Multi-Academy Trusts, education technology companies, household brands, art galleries, literacy and sustainability charities, universities, thinktanks,

Higher Education membership bodies, schools in both the state and independent sectors and successful authors.

 

She is also a trustee of the Education Media Centre and has been a school governor.

 

As a side project, she runs Castaway Stories - think Radio 4's Desert Island Discs, but for everyday people. We capture the stories of your life and the music that holds special meaning to you in a top-quality audio recording that you and your family and friends will be able to play forever.

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Jessica Shepherd [ Communications Consultant ]
jessica@sparrowhawkcommunications.com
  • LinkedIn

Working with Jessica has transformed our external communications. We knew we were doing a really good job transforming young lives, but we never told people how well we were doing. Jessica has been able to pick out the real positives from our organisation and expand on them to a wider audience.

 

Not only has Jessica transformed how we communicate, but she has also worked closely with staff to upskill them as well.

I have recommended Jessica to other CEOs, as she has made my life easier.

David Morris

Chief Executive Officer

HEART Academies Trust

Nicky Dussek, Senior Consultant 

Nicky Dussek is a creative consultant with 30 years’ experience working on brand and marketing strategies, specialising in copywriting, communications, content and ideas generation.

 

At Sparrowhawk Communications, Nicky works alongside Jessica supporting PR and internal communications strategies for education clients. She recently managed the consultation process for a group of schools that was converting to a Multi-Academy Trust.

 

A published journalist, Nicky has worked both agency and client-side across print and digital. She led the creative team behind the global advertising event, the Festival of Creativity, in Cannes.

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Nicky Dussek [ Senior Consultant ]
nicky@sparrowhawkcommunications.com
  • LinkedIn
Illustrated silouhette of a Sparrowhawk
UX Design Team

Website Design

and Development

 

Whether you are looking for a new website from design to delivery, a critique of your website with recommendations; a content audit or fresh website content and imagery, we can help you create a product which works for you and your audiences.

Illustrated silouhette of a Sparrowhawk

Services

chess-set.jpg

Communications

& PR Strategy 

We will work with you to come up with a communications and PR strategy that is tailored to your organisation's aims.

Image by Jon Tyson

Crisis

Communications

We will advise you on how to protect your reputation and help you implement a crisis communications plan.

TV Screens

Media

Relations

Our knowledge of how the media works and journalist contacts are second to none.

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Media

Training 

We'll make sure you successfully get your message across in

media interviews and tricky

stakeholder meetings.

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Public Affairs

& Campaigns

We'll advise you on how to

navigate the political landscape, which politicians and policy-makers

to talk to and how to secure their attention.

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Copywriting, Content

Marketing & SEO

We love creating engaging content, whether it's an opinion piece, blog or advertorial.

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Communication Audits

& Stakeholder Research

 

We'll review your communications and discuss with you how they could be even better.

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Speechwriting

We will work with you to draft a speech you're proud to deliver.

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Workshops &

Training Sessions in Communications & PR

We'll teach your team all the tricks of the trade.

Middle School Class

School Prospectus Writing and Design

 

We'll make sure the content

and design of your prospectus perfectly fits your

organisation's ethos and offer.

Audience and Lecturer

Formal

Consultations

 

We'll help you carry out a consultation with your

stakeholders. This could include launching a consultation website, drafting all the communications for your consultation, engaging with your stakeholders and writing a report at the end of your consultation period.

Group Meeting

Reputation Analysis

 

 

We run focus groups and interviews of your stakeholders to provide you with the latest insight on how they view your organisation. We have also worked with opinion polling firms for large-scale quantitative research. 

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