Sparrowhawk Communications is an education PR and communications consultancy supporting schools, multi-academy trusts, EdTech companies, early years providers, education charities, universities, colleges and education suppliers across the UK.
We bring expertise from senior roles in education, the media and government. Whether you need a MAT communications strategy, school crisis communications support, a communications campaign to multiple audiences or a sustained media relations campaign, Sparrowhawk works as a flexible resource - as and when you need us.
Jessica Shepherd spent almost 10 years at The Guardian as Education Correspondent and News Editor. She has held senior communications roles at the Home Office, the Department for Business, Energy and Industrial Strategy and University College London. She brings sharp, persuasive writing, outstanding contacts in the national and trade media, an in-depth knowledge of the UK education sector, as well as an excellent understanding of what works strategically, built from working with a wide range of education clients.
Sparrowhawk will work with you to raise your profile, strengthen your communications strategy and protect your reputation - including in times of crisis. We also offer media training, public affairs, speechwriting, content marketing, search engine optimisation (SEO) and thought leadership services. We measure results using AMEC's Integrated Evaluation Framework. Sparrowhawk Communications is a member of the British Educational Suppliers Association.
To find out if an education PR and communications consultancy might be right for your organisation, see our Q&A here.
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Sparrowhawk Communications helps digital learning platforms connect with schools, parents, education and national media outlets and decision-makers.
Services
Case Studies
[ Education Charity ]
Services: Positioning and media relations; Public Affairs and Campaigns
[ Higher Education Membership
Organisation ]
Services: Positioning and media relations; Training sessions in
communications and PR
Working with Jessica is always a pleasure. She quickly grasps the fundamentals of any brief and delivers high quality results time and time again. Her experience means that you can happily let her liaise directly with senior clients knowing that she’ll provide them with wise counsel.
Mark Cooper
Co-founder
GK and Partners
[ Education Technology Company ]
Services: Communications and PR
strategy; Public Affairs and Campaigns;
Media relations; Media training
[ Multi-Academy Trust ]
Services: Communications and PR strategy; Media relations; Public Affairs and Campaigns; Communications Audits and Stakeholder research
[ Multi-Academy Trust ]
Services: Copywriting, content marketing and SEO; Communications and
PR strategy
Jess has outstanding contacts covering sustainability and education in the national media and knows what journalists are looking for. She helped us bring our campaign to our key audience and also ran helpful sessions for us on PR and comms.
Laura Foster-Devaney
Communications and Press Officer
University Alliance

















































