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Sparrowhawk Communications is an education PR and communications consultancy supporting schools, multi-academy trusts, EdTech companies, early years providers, education charities, universities, colleges and education suppliers across the UK.

We bring expertise from senior roles in education, the media and government. Whether you need a MAT communications strategy, school crisis communications support, a communications campaign to multiple audiences or a sustained media relations campaign, Sparrowhawk works as a flexible resource - as and when you need us.

Jessica Shepherd spent almost 10 years at The Guardian as Education Correspondent and News Editor. She has held senior communications roles at the Home Office, the Department for Business, Energy and Industrial Strategy and University College London. She brings sharp, persuasive writing, outstanding contacts in the national and trade media, an in-depth knowledge of the UK education sector, as well as an excellent understanding of what works strategically, built from working with a wide range of education clients.

Sparrowhawk will work with you to raise your profile, strengthen your communications strategy and protect your reputation - including in times of crisis. We also offer media training, public affairs, speechwriting, content marketing, search engine optimisation (SEO) and thought leadership services. We measure results using AMEC's Integrated Evaluation Framework. Sparrowhawk Communications is a member of the British Educational Suppliers Association.

 

To find out if an education PR and communications consultancy might be right for your organisation, see our Q&A here

Resources

School children working on a computer

Sparrowhawk Communications helps digital learning platforms connect with schools, parents, education and national media outlets and decision-makers.

Services 

Chess set

Communications

& PR Strategy 

Good News is Coming written on a poster stuck to a wall

Crisis

Communications

TV Screens

Media

Relations

People being interviewed at a press conference in the street

Media

Training

Downing Street sign on a building

Public Affairs

& Campaigns

SEO terms written on a board

Copywriting, Content

Marketing & SEO

Dashboard on an open computer laptop screen

Communication Audits

& Stakeholder Research

People clapping a speech

Speechwriting

middle aged man in a training course session

Workshops &

Training Sessions in Communications & PR

Middle School Class

School Prospectus Writing and Design

Audience and Lecturer

Formal

Consultations

Group Meeting

Reputation Analysis

Case Studies

UX Design Team

Website Design

and Development

Computer Class

PR for EdTechs

Filming

Promotional Films

Since-911-memorial-image.jpg

[ Education Charity ]

Services: Positioning and media relations; Public Affairs and Campaigns

University-Alliance-project.jpg

[ Higher Education Membership

Organisation ]

Services: Positioning and media relations; Training sessions in

communications and PR

Dignity-project_edited.jpg

[ Thinktank ]

Services: Stakeholder engagement; Copywriting

Working with Jessica is always a pleasure. She quickly grasps the fundamentals of any brief and delivers high quality results time and time again. Her experience means that you can happily let her liaise directly with senior clients knowing that she’ll provide them with wise counsel.

Mark Cooper

Co-founder

GK and Partners

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[ Education Technology Company ]

Services: Communications and PR

strategy; Public Affairs and Campaigns;

Media relations; Media training

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[ Multi-Academy Trust ]

Services: Communications and PR strategy; Media relations; Public Affairs and Campaigns; Communications Audits and Stakeholder research

Classmates

[ Multi-Academy Trust ]

Services: Copywriting, content marketing and SEO; Communications and

PR strategy

Jess has outstanding contacts covering sustainability and education in the national media and knows what journalists are looking for. She helped us bring our campaign to our key audience and also ran helpful sessions for us on PR and comms.

Laura Foster-Devaney

Communications and Press Officer

University Alliance

Our clients include

Governorhub logo
Aquila Diocese of Canterbury Academies Trust logo
Caroline Chisholm School logo
Steer Education logo
Heart Academies Trust logo
The Mercian Trust logo
Since 911 logo
University Alliance logo
Dignity Project logo
Life Lessons logo
Leathersellers' School logo
Pinnacle Trust logo
Kensington Wade School logo
UFI Voc Tech Trust logo
ImpactED Group logo
The Key Group logo
Kings College Students Union logo
Central Region Trust logo
Tes logo
Ark Start logo
Luminara Education Trust logo
The University of Warwick logo
Stopaids logo
Future Learning Partnerships logo
Ditton Park Academy logo
Undershaw logo
Planet Radio logo

Some of the media we feature clients in

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