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Sparrowhawk Communications

is a communications and PR

agency that specialises in the education sector.

Think of Sparrowhawk as

your flexible resource for PR

and comms, as and when you need it.

Sparrowhawk's founder, Jessica Shepherd, has worked with Multi-Academy Trusts, education technology companies, schools in both the state and independent sectors, household brands, literacy charities, universities, thinktanks, Higher Education membership bodies and schools in both the state and independent sectors.

 

Jessica spent almost 10 years at the Guardian, mostly as Education Correspondent, but also as one of the News Editors. She has worked at a senior level in communications for an agency of the Home Office and the Department for Business, Energy and Industrial Strategy and has been the Head of Communications and Campaigns for a national youth charity and Head of Communications (Education and Student Affairs) for University College London. She has outstanding contacts in the national and trade media, the writing skills to powerfully and persuasively engage your key audiences and an in-depth knowledge of the education, culture and sustainability sectors.

 

Sparrowhawk will work with you to raise your public profile, hone your communications strategy and protect your reputation, including in times of crisis. We also offer media training, public affairs, speechwriting, content marketing, SEO and thought leadership services. We will give you measurable results that are tailored to your organisation's aims. Sparrowhawk Communications uses AMEC's Integrated Evaluation Framework to measure PR and communication campaigns. Sparrowhawk Communications is a recognised supplier of the Confederation of School Trusts.

Services 

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Communications

& PR Strategy 

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Crisis

Communications

TV Screens

Media

Relations

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Media

Training

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Public Affairs

& Campaigns

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Copywriting, Content

Marketing & SEO

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Communication Audits

& Stakeholder Research

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Speechwriting

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Workshops &

Training Sessions in Communications & PR

Middle School Class

School Prospectus Writing and Design

Audience and Lecturer

Formal

Consultations

Group Meeting

Reputation Analysis

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UX Design Team

Website Design

and Development

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Case Studies

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[ Education Charity ]

Services: Positioning and media relations; Public Affairs and Campaigns

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[ Higher Education Membership

Organisation ]

Services: Positioning and media relations; Training sessions in

communications and PR

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[ Thinktank ]

Services: Stakeholder engagement; Copywriting

Working with Jessica is always a pleasure. She quickly grasps the fundamentals of any brief and delivers high quality results time and time again. Her experience means that you can happily let her liaise directly with senior clients knowing that she’ll provide them with wise counsel.

Mark Cooper

Co-founder

GK and Partners

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[ Education Technology Company ]

Services: Communications and PR

strategy; Public Affairs and Campaigns;

Media relations; Media training

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[ Multi-Academy Trust ]

Services: Communications and PR strategy; Media relations; Public Affairs and Campaigns; Communications Audits and Stakeholder research

Classmates

THE MERCIAN TRUST

[ Multi-Academy Trust ]

Services: Copywriting, content marketing and SEO; Communications and

PR strategy

Jess has outstanding contacts covering sustainability and education in the national media and knows what journalists are looking for. She helped us bring our campaign to our key audience and also ran helpful sessions for us on PR and comms.

Laura Foster-Devaney

Communications and Press Officer

University Alliance

Our clients include

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Some of the media we feature clients in

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